Monisha Abraham will replace Shehzad Munim as the Managing Director of British American Tobacco (BAT) Bangladesh, effective from 1 July 2024, said an official announcement on Saturday.
She will be the first female Managing Director to lead BAT Bangladesh in the company’s history of 114 years.
Monisha brings with her almost 30 years of experience in marketing and general management roles across multiple sectors, including FMCG and tobacco.
Monisha has played the role of a Non-Executive Director among the BAT Bangladesh Board of Directors since March 2023.
She will be joining BAT Bangladesh from Ceylon Tobacco Company PLC (CTC), part of the BAT Group, where she served as the Managing Director and Chief Executive Officer.
Throughout her career, she has held various pivotal positions in transformation roles across multiple countries in Asia Pacific, Africa, Middle East and Europe.
“I feel honoured to be entrusted with the responsibility of leading BAT Bangladesh, which has been operating in this region for over 114 years having a rich legacy of success and impact. I am committed to driving BAT Bangladesh’s growth journey, while upholding the values of the company with the highest integrity,” Monisha shared her enthusiasm about the new role in a message on Saturday.
Being one of the highest taxpayers in the country, the company also holds a strong reputation as a growth partner to the nation in its journey towards achieving the SDGs.
“I hope to use my experience and expertise in leading the company towards achieving a better tomorrow for all,” she said.
