Meta chief executive Mark Zuckerberg has outlined an ambitious vision for 2025, forecasting a transformative year driven by artificial intelligence, augmented reality glasses, and the evolving social media landscape.
In a post on 30 January, Zuckerberg shared Meta’s latest quarterly earnings report, highlighting strong user growth and the company’s aggressive expansion into AI and digital infrastructure.
Meta’s platforms now engage over 3.3 billion daily users, a milestone Zuckerberg described as setting the stage for a pivotal year. He expressed confidence that Meta AI, the company’s artificial intelligence assistant, would reach over 1 billion users, solidifying its position as the leading AI assistant globally.
Emphasising personalisation, he noted that AI would not be a monolithic tool but rather tailored to users' unique contexts, interests, and cultural backgrounds.
The company’s open-source AI model, Llama, is also expected to play a central role in Meta’s strategy.
Zuckerberg revealed that Llama 4 is progressing well in training and will be a multimodal model with agentic capabilities, designed to surpass existing closed AI models. He asserted that 2025 could be the year when Llama and open-source AI take the lead in the industry.
Zuckerberg also highlighted the potential for AI engineering agents to match mid-level human coders in problem-solving and software development, a milestone he called “one of the most important innovations in history.”
The company’s investments in AI infrastructure, amounting to hundreds of billions of dollars over the long term, include a 2-gigawatt AI data centre under construction, which he compared in scale to a significant portion of Manhattan.
Beyond AI, Meta is banking on Ray-Ban Meta smart glasses to carve out a new computing platform. Zuckerberg noted that the success of past consumer electronics depended on reaching 5 to 10 million unit sales in their third generation, and 2025 would be decisive in determining whether AI-powered eyewear could achieve mass adoption.
Meta’s social media ecosystem is also undergoing significant shifts. Threads, the company’s Twitter rival, has surpassed 320 million monthly users, gaining over 1 million new sign-ups per day.
Meanwhile, WhatsApp has exceeded 100 million monthly active users in the US, with aspirations to become the country’s dominant messaging platform. Zuckerberg also reiterated Facebook’s enduring cultural influence, with over 3 billion monthly users, and teased a return to its original ethos.
The metaverse, once Meta’s flagship ambition, remains in focus. Zuckerberg suggested that Quest and Horizon are steadily growing and that 2025 will be a decisive year in determining their trajectory.
He hinted at upcoming visual enhancements that could make the metaverse more immersive and compelling.
Zuckerberg also touched on Meta’s evolving relationship with governments, particularly in the US, suggesting that the current administration’s support for American technology could unlock new opportunities.
Concluding his statement, Zuckerberg framed 2025 as one of the most dynamic years in the technology sector’s history, with AI, smart glasses, and digital infrastructure set to redefine human connection.
With Meta poised at the forefront, he expressed confidence that the company would “build some awesome things that shape the future.”
