Physical inactivity is a growing issue across various demographics, driven by sedentary lifestyles, affordability concerns and fitness accessibility challenges.
This issue is particularly prominent among adolescents and older adults, who face unique barriers to maintaining an active lifestyle, Hindustan Tmes
In an interview with HT Lifestyle, Akshay Verma, co-founder of FITPASS, shared, "For adolescents, fitness often intersects with recreational activities, social interaction, and quick results. Given their tech savvy and active social media presence, digital engagement plays a crucial role. To connect with this demographic, gamified fitness experiences, community challenges and influencer-led campaigns can drive engagement."
He suggested, "Integrating fitness apps with social media, offering rewards for achievements and organising virtual group workouts can make fitness more appealing and accessible to younger audiences. The key is to reposition the pursuit of physical activity and fitness."
The fitness expert added, "Older adults, conversely, focus on managing health concerns and engaging in safe, sustainable exercises. Their fitness routines are centred around convenient fitness activities that focus on enhancing flexibility, balance and strength."
For this age group, Akshay Verma recommended, "Accessible options that seamlessly fit into daily routines are essential. At-home workouts, hybrid models that blend virtual and in-person sessions, and community-based fitness and wellness events can sustain engagement. Additionally, fostering supportive communities where older adults can connect with peers and share experiences can motivate them to maintain an active lifestyle."
He concluded, "Strength training plays a crucial role in promoting health, longevity and overall quality of life, making it an important focus for all age groups. Personalised solutions can help adolescents and older adults overcome physical activity barriers, empowering them to enjoy a stronger, healthier life."
Addressing the needs and challenges requires tailored solutions to meet the specific needs of each individual. Individuals of all ages should prioritise fitness and wellness, gradually increase their workout frequency and foster a sustainable routine.
Explore different workout options from personalised to AI-driven workout plans or virtual workout sessions and nutrition guidance. These solutions are designed to support every individual's unique fitness journey, whether they are just starting out or looking to maintain a consistent routine.
