TikTok on Wednesday (6 Match) announced it would allow user to make clips longer than a minute, and it will be called Creator Rewards going forward.
Content creators will need to make videos longer than a minute to monetize through the programme, reports The Verge.
The previous creator fund, which didn’t have a requirement for video length, shut down in November.
Creator Rewards will calculate payouts based on an “optimised rewards formula” focusing on originality, play duration, search value, and audience engagement, the company said.
Tiktokers often complained of low payouts from the original creator fund, sometimes earning just a few dollars per millions of views.
The newer fund for one-minute-long videos promises to rectify this, with TikTok saying that the programme would result in higher payouts for creators.
TikTok said that creator earnings have jumped 250% in the last six months, and that the number of creators making $50,000 a month has doubled.
