German optics pioneer ZEISS, known for its advanced optical technology in fields like healthcare, space exploration, and cinematography, has teamed up with smartphone brand vivo. This collaboration integrates ZEISS’s renowned camera systems into vivo’s X series smartphones, pushing the boundaries of mobile photography, reads a press release.
ZEISS, established in 1846, has a long history of innovation, from creating lenses used in the Apollo 11 moon landing to contributing to the James Webb Space Telescope. Its lenses have also played a major role in award-winning films such as The Lord of the Rings. Now, ZEISS brings its expertise to vivo smartphones, offering professional-quality photography in the palm of your hand.
Reports suggest ZEISS may soon expand its technology to vivo’s more affordable V-series, making high-quality smartphone cameras accessible to a wider audience.
This partnership showcases vivo’s commitment to delivering high-quality smartphone experiences, blending innovation with ZEISS’s legacy of optical excellence.
